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  <title>Relationship Marketing :</title>
  <subTitle>Strategy and Implementation</subTitle>
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  <namePart>Helen Peck</namePart>
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  <namePart>Adrian Payne</namePart>
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  <namePart>Martin Christopher</namePart>
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  <namePart>Moira Clark</namePart>
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   <publisher>Butterworths-Heinemann</publisher>
   <dateIssued>1999</dateIssued>
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