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  <title>Perilaku Konsumen</title>
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  <namePart>A. A. Anwar Prabu Mangkunegara</namePart>
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   <publisher>Refika Aditama</publisher>
   <dateIssued>2012</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>vii, 94 hlm,; 23 cm</extent>
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 <note>Bab 1 : Pendahuluan&#13;
Bab 2 : Studi Perilaku Konsumen&#13;
Bab 3 : Model-model Perilaku Konsumen&#13;
Bab 4 : Faktor-faktor yang Mempengaruhi Perilaku Konsumen&#13;
Bab 5 : Metode-metode Penelitian Perilaku Konsumen&#13;
Bab 6 : Tipe-tipe Konsumen&#13;
Bab 7 : Falsafah Penjual dan Faktor Sukses Dalam Menjual&#13;
Bab 8 : Kepemimpinan dan Keterampilan KomunikasiPenjual &#13;
Bab 9 : Segmentasi Pasar&#13;
Bab 10 :Pasar dan Situasi Pasar</note>
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  <topic>Perilaku Konsumen</topic>
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 <classification>658.8342</classification>
 <identifier type="isbn">9793304294</identifier>
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